Growth Marketing

We help increase
your income with
data-driven marketing

What is Growth Marketing?

Growth Marketing is the scientific method applied to moving sales metrics.

When companies reach a certain degree of maturity in their digital marketing activity, much of the activity becomes repetitive and in the vast majority of cases, the results tend to erode.

The concept of Growth Marketing is the evolution of the concept "Growth Hacking" coined in 2010 by the entrepreneur Sean Ellis, when trying to find the name for a position in his company, whose focus was exclusively to grow the database of users of his startup.

To achieve extraordinary results, extraordinary actions are needed

The most important function of a Growth Marketing team is INNOVATION within the commercial area and is in charge of analyzing, identifying opportunities, and experimenting to generate competitive advantages that increase sales results.

Who is Growth Marketing for?

It is not for all companies or for all situations

Growth concepts are perceived as very “sexy”, therefore people seek to incorporate them into their projects, however, for established companies, a basic requirement is to have the fundamentals of digital marketing well implemented, these are:

A mobile-friendly website
At least one year of Google Analytics history

Historical conversion metrics in the 3 basic stages of the funnel
For high-value B2B or B2C companies, a CRM platform

How do we help you?

We have helped companies grow some important KPIs by 2X, 5X, and up to 10X

It is important to mention that Growth Marketing techniques are not magic, therefore we are not looking for tricks or the genie in the lamp.

Our job is to help you and take you by the hand in 3 the 3 stages of the Growth Marketing process:

1. Analyzing and Understanding

Growth Marketing is the process of analyzing and understanding the current situation based on web analytics metrics and studies on user behavior, in order to find opportunities for improvement in the sales cycle for a target customer ("buyer's journey ").

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2. Identifying

With data from the analysis and applied studies, hypotheses are developed about possible opportunities for improvement.

Typically these opportunities go two ways:

First, opportunities to increase the "bandwidth" of our strategic demand generation process, and second, opportunities to remove friction from the "buyer's journey" with the idea of increasing lead conversion rates facilitating the closing of sales.

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3. Experimenting

Based on these hypotheses, experiments are designed and executed with which these opportunities are validated.

It is important that these experiments are carried out in a short time, but above all, it is important that those who design and run these experiments can ensure that they do so with knowledge of the best practices in the industry and with the experience of having done this before.

Otherwise, you can make the wrong conclusions and miss out on valuable opportunities.

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We help Startups

to implement in an accelerated way its fundamentals and a tailor-made "Growth" model

Rollout of your MVP
Accelerated test model
UX design and optimization
Accelerated CRM integration
Implementation of robust analytics model
Implementation of dashboards for decision making

Growth Marketing campaigns

The work of a Growth Marketing team can be continuous through waves or "sprints" or have temporality specific campaigns

Here are some examples of specific campaigns:

1. Retention

In general, at least 80% of the profitability of companies comes from existing customers and not from new customers.

However, in marketing departments, many times the budget is mostly focused on attracting new customers.

At Cliento, we have developed very successful Growth Marketing campaigns to retain customers and increase profitability in an extraordinary way.

2. Referral Programs

Many studies have found that at least 83% of consumers reported relying more on recommendations from family and friends than on any form of advertising to make the decision to buy a product or service.

These programs require various tests to be able to establish the exact point of how, when and how much investment to allocate to this effort, to achieve a positive ROI.

3. Onboarding

When people buy products or services of high value, it is common that the first 100 days, after having made the purchase, they feel a "hangover" from the purchase, they begin to evaluate if it was the best decision or not.

Implementing a post-sale "Onboarding" experience is a technique that generally helps companies a lot to improve retention, promote recommendation and increase customer value over time or LTV ("Lifetime Value").

Successful cases

Due to the success of our innovation campaigns in digital marketing, we have made the Growth model an important part of our daily operations with clients.