ESP
Inbound
Marketing
We’re with you at every step to attract, convert, and close more customers
Inbound Marketing is a methodology for effective marketing
It’s about attracting prospects, winning them over, converting them into customers, and even retaining them, using valuable content that helps solve their problems or achieve their goals at every stage of the sales cycle
What does an Inbound Marketing
strategy consist of?
First stage:
Attraction
You need digital visibility and to appear right when someone is searching for a product or service like yours.
To achieve this, a strong search engine optimization (SEO) strategy and content that truly adds value to your buyer persona are essential.
The most important thing is to understand your potential customer: who they are, what they need, and where they are searching.
Second stage:
Interaction
When a prospect lands on your site or social media, the next step is to stand out from the competition.
If they perceive you as the best option to help solve their problem, they are more likely to start a direct interaction and generate a real sales opportunity.
Third stage:
Delight
When a lead recognizes that your company is the best option to meet their needs, they take the next step: making a purchase.
From there, you should focus on delivering on your value proposition, so that a good service not only opens the door to repeat purchases, but also turns your customers into brand promoters.
What’s included in an Inbound Marketing strategy?
Content marketing
To attract and nurture leads throughout their buying journey
SEO
To appear 24/7 on Google search results
Web development
To rank your website at the top of search engines
HubSpot CRM
So your entire sales process is properly documented
Advertising
Ad campaigns tracked with sales-focused metrics
How do we help you?
People
Workflow
Strategy
Technology
People
We help you reduce costs by assigning specialists for each specific task. In a typical Inbound Marketing project, at least 8 specialists are involved:
Inbound Marketing Project Leader
Content Marketing Specialist
Paid Media Specialist
Video Marketing Specialist
SEO Specialist
CRM Specialist
Web Design Specialist
Web Development Specialist
At Cliento, our team is our greatest asset. That’s why we invest in ongoing training to stay ahead of the latest trends.
Workflow
Initial Analysis and Diagnosis
We'll hold a session to understand your goals, objectives, and current challenges. We’ll also conduct an assessment of your current digital presence
Strategy
Once the analysis is complete, we'll build your inbound strategy to meet your goals. This includes a Gameplan where all new initiatives will be recorded as they arise.
Implementation
We’ll execute the web development or redesign aligned with your strategy and configure the necessary tools in HubSpot based on your sales processes.
Ongoing
We run constant iterations through experiments and work using the SCRUM methodology.
Strategy
Once the analysis is complete, we'll build your inbound strategy to meet your goals. This includes a Gameplan where all new initiatives will be recorded as they arise
Technology
We work with various Marketing Automation tools to ensure technology drives your project forward.
Success Stories
Discover how we’ve helped companies like yours attract, convert, and delight prospects to boost sales, especially in sectors like healthcare, technology (SaaS), fintech, education, and manufacturing.
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