Digital Strategy for Education

Key challenges in the Education industry

Difficulty attracting the right applicants

Lack of segmentation and program-specific messaging limits the acquisition of qualified prospects and increases cost per student

Admission processes without visibility

Disconnected technology tools and lack of data integration reduce the ability to track applicants and prospects, leading to missed opportunities at critical stages

Difficulty retaining students during educational transitions

The absence of a structured process to support students and families during transition periods increases attrition and opens the door to alternative institutions

Gaps in perceived value of the institution and academic quality

Difficulty demonstrating differentiators creates friction and uncertainty during the decision-making process

What we do and how we help

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Attract qualified traffic

We strengthen your brand positioning across the channels where students and families search for educational options, attracting the most relevant audiences

Digital advertising

Increase conversion from visitors to prospects

Through value-driven content aligned with user interests, we help generate prospects who willingly share their information so admissions teams can follow up

Inbound Marketing

From prospects to admitted students

Through marketing automation, we implement nurturing strategies that maintain interest and guide prospects toward the enrollment decision

CRM

From admitted to enrolled students

We work closely with admissions teams on closing strategies, focused on ensuring admitted candidates complete the final step and enroll

Sales enablement