Investing in SEO is investing
    smartly in your brand

    Why is SEO important?

    1. Every purchase starts with a search

    People who are ready to buy a product or service look for it on Google or a specific store (online or physical)

    2. Pay-per-click has its limits

    Paid advertising campaigns, like Google Ads, only keep you visible while your daily budget is active but with rising costs, many ads stop showing before the day ends

    3. Organic clicks convert better

    Organic traffic (SEO) that reaches a website is generally higher quality and more likely to convert than visitors from other sources like social media or paid ads

    4. It improves usability

    SEO techniques encourage businesses to offer a better experience on their websites, especially on mobile devices

    What is SEO?

    SEO stands for Search Engine Optimization. It’s the continuous process of optimizing web pages and content to appear in the top results of search engines.

    The goal is for platforms like Google, which accounts for over 90% of searches in Mexico, to show your site without the need to pay for ads.

    This type of visibility is known as organic results, and it’s what truly helps you build a strong and long-term digital presence.

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    How do we help you?

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    Diagnose your current positioning

    We help you understand where your brand and your competitors stand

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    Develop a positioning strategy

    We design an SEO strategy aligned with your business goals. If you already have one, we audit and evaluate it

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    Reduce your advertising spend

    Gradually, we help reduce your dependency on paid advertising through sustained SEO positioning

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    Georeferenced visibility

    We help you appear on Google Maps when someone searches for a product or service related to your offer and is physically near your business

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    Increase organic traffic

    We drive more relevant visits to your website or eCommerce store through visibility-focused SEO strategies

    How do we help you?

    Our SEO approach is based on two stages that we tailor to your specific needs

    Build and optimization stage

    In the first weeks of this stage, we focus on
    research, strategy, planning, and optimizing your website:

    Step 1

    Understanding Your Business

    We aim to understand our client’s business as thoroughly as possible. That means learning all we can about your product or service, your target audience, and your sales process

    Step 2

    Competitor Analysis

    We analyze your direct competitors' websites: from keyword search volume to page load time, navigation, and usability. This helps us determine what’s working for them, what’s not, and how to differentiate you.

    De esta manera podemos determinar qué están haciendo, lo que les está funcionando y lo que no

    Step 3

    Market Research

    With the information gathered so far, we identify how your audience searches for your products or services, what keywords they use, and what questions they frequently ask.

    Step 4

    Website Audit

    We review your site from A to Z to detect improvement areas. Often, technical, communication, and UX issues go unnoticed without the right knowledge or tools.

    Step 5

    Keyword Optimization

    We analyze traffic volume, search intent, and competition to define the most relevant and valuable keywords for your business based on your location and industry.

    Step 6

    Site Architecture and UX

    We review structure, navigation, and UX to detect friction points. Our team of UX and design experts then proposes optimizations to improve experience and conversion.

    Step 7

    On-Page optimization

    Based on prior analysis, we implement changes to boost organic performance and user experience, including:

    • SEO-friendly structure for crawlability and navigation
    • Speed and mobile performance improvements
    • Technical & content SEO: metadata, internal links, images, and headings
    • Tool setup: Search Console, Tag Manager, sitemap submission

    Step 8

    Remove duplicate content

    We audit your site to identify and remove duplicate content that may be harming your rankings

    Step 9

    Create new transactional content

    Our specialists create new, relevant, market-specific content designed to help you rank and convert

    Step 10

    Internal and external link analysis

    We analyze backlinks and internal links to boost authority and positioning

    Toxic links are disavowed, and internal architecture is optimized to improve SEO across key pages

    Step 11

    Google My Business

    We help you claim and optimize your Google My Business profile so your locations (e.g., branches) show up on Google Maps

    Growth stage

    Once your site is optimized, we move to the next step: strengthening your visibility in search engines

    Step 1

    Link Building

    Link building works like digital PR: we work to get reliable, industry-relevant websites to link to your page. This signals to Google that your content is valuable, boosting your organic rankings

    Step 2

    Content creation and optimization

    It’s essential to regularly produce original content and also update existing content to improve SEO and educate your audience

    For businesses operating in multiple countries, we localize and adapt messages to each region to ensure cultural and linguistic relevance

    Step 3

    Social Media

    We identify the most effective social channels for your business and define the right content and execution strategy for each one to drive measurable results

    Step 4

    Structured data (Schema.org markup)

    We help you implement structured data on your site based on best practices for Schema markup (e.g., reviews, local business, product, breadcrumb)

    This makes your content easier for search engines to understand and improves your chances of ranking higher and appearing in rich results like featured snippets

    Step 5

    Content silos

    Many websites have content that competes against itself for the same keywords, which reduces SEO effectiveness.

    We audit your information architecture and define a keyword strategy based on topic clusters. This helps organize your content by relevance and authority, minimize internal competition, and improve your overall SEO performance

    Step 6

    Ongoing analytics review

    We use tools like Google Tag Manager and analytics platforms to measure events, behavior, and usability. This lets us continuously optimize content and site performance to increase engagement, leads, and conversions

    Success stories

    With over 14 years of experience, we’ve helped 100+ B2B and B2C companies grow, improve conversion, and sell more, especially in industries like healthcare, technology (SaaS), fintech, education, and manufacturing

    Discover how they boosted their brand’s visibility

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    Schedule a consultation with our technical team
    We'll help you develop the SEO strategy your business needs

    Let’s talk about your goals

    Frequently Asked Questions

    We’ve seen websites rank in days, weeks, or even months. Typically, when a site is optimized using advanced techniques or SEO best practices, it starts seeing significant organic traffic growth after around 3 months.

    From there, performance continues to improve over time , as long as consistent effort is made.

    Google tends to favor websites that stay active, regularly publish content, and deliver a strong user experience.

    SEO projects can vary widely in scope. Some are limited to one-time optimizations, while others involve ongoing efforts. As a result, pricing can differ significantly.

    Since SEO requires hours of work by professionals with different areas of expertise, project costs are calculated based on the number of hours invested.

    At Cliento, optimization projects (consulting) typically take 1 to 3 months and require an investment of approximately $30,000 to $150,000 MXN. For ongoing projects, depending on the scope, the investment ranges from $25,000 to $120,000 MXN per month.

    Unfortunately, it's not possible to guarantee the #1 spot because rankings depend on the day, the user's geographic location, and their search behavior—plus there are over 200 ranking factors. What we can guarantee is significant growth in organic traffic to your website, although results will naturally vary by case.