Revenue Operations

Align your marketing, sales, and customer success
teams to increase your sales opportunities

What is Revenue
Operations?

It’s a strategy that aligns the marketing, sales, and customer success teams to work toward a common goal focused on business growth.

RevOps is a methodology aimed at maximizing an organization’s revenue potential

(Fabbri et al., BCG Global, Revving Up Go-to-Market Operations in B2B)

Solves 6 core challenges in the
sales generation process

1. Lost business

Lack of visibility into business goals

4. High customer acquisition costs

Lack of clarity around your buyer persona and how to target them

2. Competitor growth

Facing significant changes made by the competition

5. Lost business

Inability to maintain continuity due to missing or siloed information

3. Customer retention

Struggling to adapt to changes in how customers buy

6. Internal operations

Communication breakdowns and siloed departments

Let’s talk about how to apply it in your company

It's designed to optimize your revenue generation

Organizations operate their revenue functions in two ways:

1. Tactical: Focused on isolated operational tasks and reactive execution

2. Strategic: Focused on aligning processes, technology,
and data to maximize sustainable growth

To identify your company’s current level
of maturity, the RevOps model defines
five evolutionary stages:

The Revenue Operations approach must be strategic by design—driven by data, scalable, and built for cross-functional efficiency, because real growth requires alignment

Results achieved with Revenue Operations

According to Boston Consulting Group, most B2B technology companies that implemented
Revenue Operations to accelerate their growth experienced significant benefits: