Paid Search Campaigns

We help you lead paid results when someone searches for what you offer

Paid search campaigns let your ad appear when a user performs a search on engines like Google or Bing

Platforms will only charge you if the user clicks on your ad

How it’s determined which searches your ad appears for depends on specific words or phrases, known as keywords

The success of a paid search campaign depends on three key factors: smart keyword selection, relevant messaging, and a landing page that delivers a great user experience

Why do it with us?

1. Business-goal-driven decisions

We review your needs, analyze your past campaigns and search trends, research your competition, and help you define your target audience.

2. Quality over quantity

Keyword research and selection, along with message creation, are designed to attract a qualified audience. That’s why we use keywords that reflect high user intent.

3. Smarter investment of your budget

Based on your goals, we recommend how to maximize results—whether by prioritizing a specific service, region, or platform mix.

4. Holistic strategy

When making a recommendation, we consider campaign context, competition, your organic positioning, and your site's user experience.

Would you like help implementing a Search Campaign?

Let’s work together

Frequently Asked Questions

Organic search results are listings that appear on a search engine results page without paying for placement. Their ranking depends on the quality of your content and your search engine optimization (SEO) strategy.

On the other hand, paid ads also appear as search results and are displayed in the results list, but their placement depends on a combination of factors — including your bid (how much you're willing to pay per click) and Quality Score (how relevant your ads and website are). You are only charged for these ads when someone clicks on them.

The process of determining which ads are shown and in what order is done through an auction, where the advertiser with the highest ad rank takes the top position, followed by others in descending order.

The ad rank is determined by three main factors: Quality Score, bid amount, and the expected impact of ad extensions and other ad formats.

Other elements that influence ad selection and order include: the user’s search context (such as their location when searching), competitors' bids, and the ad’s minimum threshold rank, which refers to the reserve price.

The quality level depends on three factors: ad relevance, expected CTR (the probability that a user will click your ad), and the landing page experience.

The first two involve good keyword selection and creating clear, relevant, useful, and appealing messages; while the landing page experience refers to where the user will land after clicking the ad. This page should contain relevant and original content, be secure and transparent, mobile-friendly, and have a fast loading time.

The main advantage of this type of advertising is that it allows you to show your brand to people who are actively searching for your products or services — quickly and effectively — unlike organic results.

Additionally, with search engine advertising, you’re only charged when someone actually clicks on your ad.