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Paid YouTube Campaigns

We amplify your brand message by reaching relevant users while they explore or enjoy content

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Paid YouTube campaigns leverage the power of
video and audio to capture attention

Create meaningful connections between your brand and potential customers

How do we help you?

1. Reach the right audience

YouTube is a high-reach platform, but our focus isn’t just on reaching more people, it’s on connecting with those who truly resonate with your brand

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2. Craft the right storytelling

The success of YouTube campaigns lies in telling a compelling story—one that builds emotional connection and delivers a unique experience for the viewer

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3. Targeting aligned with your buyer persona

We use advanced targeting and A/B testing to reach the profiles that convert, optimizing creatives and campaigns to maximize results and control costs

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Want help launching a YouTube campaign?

Let’s work together

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Frequently Asked Questions

YouTube campaigns require a video uploaded to the platform, either public or unlisted. If you don’t have one, we can help you create it, following best practices for this type of ad.

There are four main formats you can use in YouTube campaigns:

  • In-Stream Ads: These play before, during, or after a video. Depending on your campaign objective, they can be skippable or non-skippable.
  • Discovery Ads: These include a thumbnail image and text. When users click, they’re directed to watch your video. They appear in: (1) YouTube search results, (2) related video suggestions, and (3) the YouTube homepage on mobile.
  • Bumper Ads: Short ads that play before, during, or after a video. They’re non-skippable and have a maximum duration of 6 seconds.
  • Out-Stream Ads: Mobile-only ads that appear on Google video partner sites (not on YouTube). They autoplay without sound.

Similar to Display campaigns, YouTube ads can be targeted based on users’ interests, behaviors, demographics, and geographic locations. You can also target by video content or specific channels where your ads will appear.

Yes, it’s possible. However, since YouTube uses an open auction model, choosing highly popular videos may mean those ad placements are already reserved.

The common recommendation is between 15 to 30 seconds. However, creativity and storytelling have a greater impact than the exact duration.

Some formats do have strict time limits—for example, bumper ads must be 6 seconds or less.