Attract, convert and close more clients using Inbound Marketing

Inbound Marketing is a methodology for making an effective marketing

El Inbound Marketing

It consists of attracting prospects, making them fall in love, converting them into customers and even retaining them, using valuable content that helps them solve their problems or achieve their objectives at each stage of the business cycle.

¿Quién quieres que ayude a tus clientes?

¿Tú o tu competencia?

What is an Inbound Marketing Strategy?

The Inbound methodology consists of 3 stages and 2 fundamental pillars:

Content generation to answer to all the questions or needs that a potential customer may have
The creation of a bond of trust between your potential customers and the brand/product

Attract

First stage

To attract you need to have digital visibility; this means, appear when people are looking for a product or service like yours.

To achieve this, a good search engine positioning (SEO) strategy is required, and of course produce content that helps customers solve their problem or achieve their goal too.

At this stage, the most important task is to understand the potential customer throughout their buying cycle (who is he? What is he looking for? Where is he looking for it? etc.) since the website, blog and social networks must have the necessary content to attract and generate value to potential customers.

Engage

Second stage

Once the prospects are on your website or social networks, it is important to differentiate yourself from the competition, generating more value and earning their trust.

If the potential client perceives that you can help him solve his problem or achieve his goals, a personalized interaction will be generated, either through a phone call, a communication via chat or looking for a face-to-face appointment.

When this happens, and it is considered that there is a purchase intention, it can be said that the potential customer has become a prospect or a lead.

At this stage, the relationship between the company and the lead can take from a few hours or many months to establish, but in any case, this relationship must be constantly nurtured and professionally managed with the goal of turning it into a closed sale.

Delight

Third stage

If a lead considers that your company or product is the best solution to a problem or the best option to achieve a goal, then they will decide to buy.

From this moment on, the delighting stage begins, in which the focus must be placed on service, in order to fulfill the "promise" of sale; with this, you can open the door to more recurring sales from the same client or obtain a recommendation from this client to obtain another.

Therefore, if the delight stage is fulfilled correctly, the stage of attracting a new account will follow, and with this a virtuous circle that produces sales increases in a sustained way.

How can we help you?

As in life, everything that is worthwhile usually implicates tons of work, so as an Inbound Marketing project.

People

We help you lower costs, since we have specialists for each type of task required.

Strategy and Process

We help you get faster results, because we have done more than 60 Inbound Marketing projects and we have a 100% proven process.

Technology

We work with the most advanced sales and marketing technology platforms in the world, such as Hubspot, Salesforce, Eloqua, etc.

People

In a typical Inbound Marketing project, at least 8 specialists are involved.

Inbound Marketing Project Leader

Specialist in content marketing

Specialist in paid campaigns

Specialist in video marketing

Specialist in organic positioning

CRM specialist

Specialist in web design

Specialist in web development

Strategy and Process

"Strategy without tactics is the slowest way to victory.

Tactics without strategy are the noise before defeat."- Sun Tzu

inbound-marketing-esquema-procesos-english-desktop

inbound-marketing-esquema-procesos-english-mobile-420

Technology

At Cliento we work with different Marketing Automation tools so that technology is not an impediment to starting your Inbound Marketing project:

inbound-marketing-cliento-responsive-logos-tecn

Successful cases

More than 100 Inbound Marketing strategies were implemented successfully

inbound-marketing-cliento-responsive-logos-casos

Cliento fue fundamental para enseñarnos y llevarnos de la mano en la metodología inbound.

Después de 24 meses de trabajo, tenemos 10 veces más visitas orgánicas en nuestro sitio web y el porcentaje de conversión creció de 5% a 20%.

Frequently asked questions

How much does an Inbound Marketing project cost with Cliento?

All our projects are tailored to the needs of each company, so the investment required to carry out a project depends on its scope. However, we recommend that to ensure good results a company should consider an investment above $ 70,000 mexican pesos per month.

How long does it take to start an entire Inbound Marketing strategy?

It all depends on the size of the project, but on average it takes between 8 and 12 weeks.

When will I start to see sales results?

You will see changes in your marketing and sales process from the first day after releasing your Inbound Marketing strategy, however, the growth in sales will depend on the time that the final customers' purchase decision process lasts. It is not the same to buy a plane flight to Cancun, something that you can decide on a weekend than to buy a car or a house that can take several weeks or even months.

How long will it take for my site to rank in Google?

Between 4 and 6 months

Do you use any special platform to execute the projects?

We work with HubSpot, Eloqua, Pardot, MailChimp, RD Station, Zoho, among other platforms.

Is Inbound Marketing for all companies?

No. Those companies that market mass consumer products, low cost and whose purchase decision process is very fast, such as personal hygiene products, household goods, beverages, or canned food, among others, are not candidates to use Inbound Marketing.