It consists of attracting prospects, making them fall in love, converting them into customers and even retaining them, using valuable content that helps them solve their problems or achieve their objectives at each stage of the business cycle.
The Inbound methodology consists of 3 stages and 2 fundamental pillars:
To attract you need to have digital visibility; this means, appear when people are looking for a product or service like yours.
To achieve this, a good search engine positioning (SEO) strategy is required, and of course produce content that helps customers solve their problem or achieve their goal too.
At this stage, the most important task is to understand the potential customer throughout their buying cycle (who is he? What is he looking for? Where is he looking for it? etc.) since the website, blog and social networks must have the necessary content to attract and generate value to potential customers.
Once the prospects are on your website or social networks, it is important to differentiate yourself from the competition, generating more value and earning their trust.
If the potential client perceives that you can help him solve his problem or achieve his goals, a personalized interaction will be generated, either through a phone call, a communication via chat or looking for a face-to-face appointment.
When this happens, and it is considered that there is a purchase intention, it can be said that the potential customer has become a prospect or a lead.
At this stage, the relationship between the company and the lead can take from a few hours or many months to establish, but in any case, this relationship must be constantly nurtured and professionally managed with the goal of turning it into a closed sale.
If a lead considers that your company or product is the best solution to a problem or the best option to achieve a goal, then they will decide to buy.
From this moment on, the delighting stage begins, in which the focus must be placed on service, in order to fulfill the "promise" of sale; with this, you can open the door to more recurring sales from the same client or obtain a recommendation from this client to obtain another.
Therefore, if the delight stage is fulfilled correctly, the stage of attracting a new account will follow, and with this a virtuous circle that produces sales increases in a sustained way.
As in life, everything that is worthwhile usually implicates tons of work, so as an Inbound Marketing project.
Strategy and Process
We help you get faster results, because we have done more than 60 Inbound Marketing projects and we have a 100% proven process.
In a typical Inbound Marketing project, at least 8 specialists are involved.
Inbound Marketing Project Leader
Specialist in content marketing
Specialist in paid campaigns
Specialist in video marketing
Specialist in organic positioning
Specialist in web design
Specialist in web development
"Strategy without tactics is the slowest way to victory.
Tactics without strategy are the noise before defeat."- Sun Tzu
At Cliento we work with different Marketing Automation tools so that technology is not an impediment to starting your Inbound Marketing project:
More than 100 Inbound Marketing strategies were implemented successfully
How much does an Inbound Marketing project cost with Cliento?
All our projects are tailored to the needs of each company, so the investment required to carry out a project depends on its scope. However, we recommend that to ensure good results a company should consider an investment above $ 70,000 mexican pesos per month.
How long does it take to start an entire Inbound Marketing strategy?
It all depends on the size of the project, but on average it takes between 8 and 12 weeks.
When will I start to see sales results?
You will see changes in your marketing and sales process from the first day after releasing your Inbound Marketing strategy, however, the growth in sales will depend on the time that the final customers' purchase decision process lasts. It is not the same to buy a plane flight to Cancun, something that you can decide on a weekend than to buy a car or a house that can take several weeks or even months.
How long will it take for my site to rank in Google?
Between 4 and 6 months
Do you use any special platform to execute the projects?
We work with HubSpot, Eloqua, Pardot, MailChimp, RD Station, Zoho, among other platforms.
Is Inbound Marketing for all companies?
No. Those companies that market mass consumer products, low cost and whose purchase decision process is very fast, such as personal hygiene products, household goods, beverages, or canned food, among others, are not candidates to use Inbound Marketing.