Create valuable content that helps your buyer personas.
Help your prospects make the best purchase decision.
Understand data and human behavior for better sales results.
El SEO es una verdadera ventaja competitiva y una barrera de entrada para tu competencia.
Isaac Perez
[Video 2 mins.]
SEO is the acronym for "Search Engine Optimization" and in general terms, we can say that SEO is a process of continuous optimization of content and web pages. With it's application, it is intended that search engines (particularly Google, which has a 92% participation in Mexico) show these pages and contents in their first results, without paying for advertising.
These results, which are not advertising, are called "Organic Results"
Technically Google is a robot that uses more than 200 variables to determine the order of organic results. And, although these variables are not published officially, there is much evidence of what the key factors for SEO positioning are.
The most important factor is the visitor's experience to a web page, through it's artificial intelligence Google seeks to satisfy the person who is looking for something better and better. Therefore, to be well positioned it is necessary to have a web page with good content and good usability (UX).
We were born as an agency focused on SEO and it was its evolution and the need of our clients to close more sales, which led us to other practices such as Content Marketing and the use of methodologies such as Inbound Marketing.
Our formula for success has always been to use SEO as a lever to bring high-quality traffic to our clients' website, enrich the experience on the website with great content and thereby increase the quality of leads and accelerate the closing of sales.
Today we believe that Cliento is one of the best SEO agencies in Mexico.
We are located in the iconic Colonia Condesa, in Mexico City and from here we work for small, medium and large companies in Mexico and Latin America.
Grow the volume of organic traffic to your website or eCommerce.
Positioning your brand or person as an opinion leader on topics of interest to your business through organic visibility on Google.
Reduce your investment budget in digital advertising.
To gain georeferenced visibility to appear on Google maps when a person searches for a related product or service on their mobile device and is physically close to your company. This type of SEO is very important for companies with multiple branches in different countries or regions.
Increase the scope of your investment in digital or traditional media, people sometimes Google something they saw through a piece of advertising. at another more convenient time.
To decrease visibility in Google of negative events or service problems that occurred in the past.
By no means does it mean REMOVE notes or references from Google, as it is not possible. However, its negative impact can be decreased.
Cada caso es diferente ya que cada proyecto presenta diversos problemas y oportunidades; sin embargo, podemos decir que existen 2 etapas de nuestro trabajo como agencia de SEO:
En las primeras semanas de esta etapa ponemos foco en la investigación, estrategia, planeación y optimización de tu sitio web.
Actividad 1. Conocimiento de tu negocio
En Cliento, a diferencia de otras agencias, buscamos entender lo mejor posible el negocio de nuestro cliente, es por esto que aprendemos todo lo necesario sobre tu producto o servicio, desde aspectos demográficos del target, hasta el proceso comercial.
Actividad 2. Análisis de la competencia
Es importante saber cómo estás en comparación de tu competencia, por lo que nos encargamos de analizar las paginas web de tus competidores directos, desde el volumen de búsqueda de sus keywords, hasta el tiempo de carga, navegación y usabilidad, etc. De esta manera podemos determinar qué están haciendo, lo que les está funcionando y lo que no.
Actividad 3. Investigación de mercado
Con la información obtenida en las primeras actividades, podremos saber cómo es que tu audiencia busca tus productos o servicios. Qué palabras son las que usan y qué preguntas frecuentes tienen.
Actividad 4. Auditoría de tu sitio web
En Cliento analizaremos tu sitio web de la A a la Z, es decir, seremos lo más meticulosos para comprender cuáles son tus áreas de oportunidad y mejora, ya que hay muchos errores técnicos, de comunicación y de usabilidad que pueden pasar desapercibidos si no cuentas con el conocimiento adecuado.
Actividad 5. Optimización de keywords
Utilizaremos la información que obtengamos en las primeras cuatro actividades, así como un análisis del volumen de tráfico, intentos de búsqueda y relevancia de tus keywords para determinar cuales son las que más búsquedas tienen en el país o en la ciudad donde se encuentra tu mercado y qué tan relevantes son para tu negocio.
Actividad 6. Arquitectura y UX (user experience) de tu página
Cliento revisará la arquitectura de tu página, cómo está construida, cómo es el mapa del sitio, que tan buena usabilidad tiene, cómo es su tasa de conversión, entre otras cosas. Con toda esta información nuestros especialistas de UX y diseño, podrán proponer mejoras que permitan ofrecer la mejor experiencia del cliente y por lo tanto aumentar su tasa de conversión.
Actividad 7. Optimización on-page
Con los resultados de la primera fase, podremos desarrollar e implementar una optimización de tu sitio. Generalmente, este tipo de optimizaciones puede incluir (pero no están limitadas a) lo siguiente:
Actividad 8. Eliminar contenido duplicado
Nos encargaremos de auditar tu sitio para eliminar todo lo que esté duplicado.
Actividad 9. Desarrollo de nuevo contenido transaccional
Tenemos especialistas que se encargarán de crear contenido relevante y funcional para tu mercado que ayude a posicionar tu página.
Actividad 10. Análisis de links externos (backlinks)
En Cliento analizaremos tus links externos o backlinks para determinar los links que sean considerados spam. Cada link que sea considerado spam, lo enviaremos a Google para evitar una penalización. Actualmente, con el cambio de algoritmo Penguin 4.0, Google ahora ignora muchas veces los links de spam simplemente quitándole el peso a los factores de ranking sin necesidad de penalizar el sitio.
Actividad 11. Análisis de links internos
Nos encargaremos de revisar la estructura de los links internos en tu sitio web para asegurar que el link-juice se distribuye de forma prioritaria en las páginas más relevantes.
Actividad 12. Google my business
En Cliento capacitamos y ayudamos a nuestros clientes a darse de alta en Google my business, con lo cual cada ubicación de la empresa (ej. sucursales) se vuelven visibles en Google Maps. Con esto nos aseguramos que el posicionamiento SEO en los equipos móviles esté optimizado.
Al concluir la primera etapa de construcción y optimización, nos enfocaremos en incrementar la autoridad y posicionamiento de tu sitio por medio de link building y RR.PP. online, creación de contenido relevante, implementación de datos estructurados (como schema) posteos en redes sociales, entre otros.
Actividad 1. Link building
El link building es como hacer RR.PP. para tu negocio y es muy importante para la estrategia de SEO, pues hace referencia a todas las acciones que llevamos a cabo para conseguir que nuestra página web sea enlazada por terceros.
Actividad 2. Creación de contenido
Es indispensable desarrollar contenido propio de forma constante y también es importante actualizar el contenido existente para mejorar el posicionamiento de tu sitio web, así como para educar a tu audiencia sobre tu producto o servicio.
Actividad 3. Redes sociales
En Cliento te ayudaremos a determinar qué red social es la adecuada para tu negocio, y qué tipo de contenido y formato debes postear, así como la forma óptima de manejar una estrategia de redes sociales.
Actividad 4. Datos Estructurados (Schema.org markup)
Manejar las técnicas apropiadas de Schema.org es cada día más importante para Google. En Cliento podemos ayudarte a incorporar datos estructurados en tu sitio web y alinear el contenido con las mejores prácticas de Schema markup (review schema, local business schema, service schema, product schema, breadcrumb schema, etc.) Con esto, en Cliento logramos posicionar a nuestros clientes no solo en los primeros lugares de Google, sino en las cajas de ayuda o featured snippets.
Actividad 5. Silos de Contenido
Los sitios web con frecuencia cuentan con contenidos que compiten entre sí. En Cliento, uno de los grandes cambios que cotidianamente llevamos a cabo es revisar la arquitectura de información y definir las reglas o guías para trabajar las keywords con base en la autoridad que le queremos ofrecer a cada silo, y así disminuir la competencia en el contenido.
Actividad 6. Revisión analítica continua
En línea con nuestra revisión analítica, en Cliento usamos Google Tag Manager y otras plataformas de tracking de eventos y usabilidad para mejorar la capacidad de convertir visitantes en leads y de leads en clientes. En general, el SEO es una práctica mucho más poderosa de lo que la mayoría de las empresas se imagina, por lo tanto consideramos muy importante que se aproveche y a través de ésta, se logre una verdadera ventaja competitiva y una barrera de entrada para nuevos competidores.
Each case is different since each project presents different problems and opportunities; however, we can say that there are 2 stages of our work as an SEO agency:
Ver casos
In the first weeks of this stage we focus on research, strategy, planning and optimization of your website.
Activity 1. Knowledge of your business
At Cliento, unlike other agencies, we seek to understand our client's business as best as possible, that is why we learn everything necessary about your product or service, from target demographics to the commercial process.
Activity 2. Competitor analysis
It is important to know how you are compared to your competition, so we take care of analyzing the web pages of your direct competitors, from the search volume of their keywords, to the loading time, navigation and usability, etc. In this way, we can determine what they are doing, what is working for them, and what is not.
Activity 3. Market research
With the obtained information in the first activities, we will be able to know how your audience searches for your products or services. What words do they use and what frequently asked questions do they have.
Activity 4. Audit of your website
We will analyze your website from A to Z, meaning we will be the most meticulous to understand what your areas of opportunity and improvement are since there are many technical, communication, and usability errors that can go unnoticed if you do not count with the proper knowledge.
Activity 5. Keyword optimization
We will use the information we obtained in the first four activities, as well as an analysis of the volume of traffic, search attempts, and relevance of your keywords to determine which are the ones with the most searches in the country or city where your market is located and how relevant they are to your business.
Activity 6. Architecture and UX (user experience) of your page
Cliento will review the architecture of your page, how it is built, what the site map is like, how good usability it has, how is it's conversion rate, among other things. With all this information, our UX and design specialists will be able to propose improvements that allow us to offer the best customer experience and therefore increase your conversion rate.
Activity 7. On-page optimization
With the results of the first phase, we can develop and implement optimization of your site. Generally, these types of optimizations can include (but are not limited to) the following:
Activity 8. Remove duplicate content
We will take care of auditing your site to remove anything that is duplicated.
Activity 9. Development of new transactional content
We have specialists who will be in charge of creating relevant and functional content for your market that helps position your page.
Activity 10. Analysis of external links (backlinks)
We will analyze your external links or backlinks to determine the links that are considered spam. For each link that is considered spam, we will send them to Google to avoid a penalty. Currently, with the Penguin 4.0 algorithm change, Google now ignores spam links many times simply by taking the weight off the ranking factors without penalizing the site.
Activity 11. Analysis of internal links
We will take care of reviewing the structure of the internal links on your website to ensure that the link juice is distributed as a priority on the most relevant pages.
Activity 12. Google my business
At Cliento we train and help our clients to register in Google my business, with which each location of the company (e.g. branches) becomes visible on Google Maps. With this, we ensure that the SEO positioning on mobile devices is optimized.
At the conclusion of the first stage of construction and optimization, we will focus on increasing the authority and positioning of your site through link building and online PR, creation of relevant content, implementation of structured data (such as schema), posts on social networks, among others.
Activity 1. Link building
Link building is like doing PR for your business and it is very important for the SEO strategy, as it refers to all the actions we carry out to get our website to be linked by third parties.
Activity 2. Content creation
It is essential to constantly develop your own content and it is also important to update existing content to improve the positioning of your website, as well as to educate your audience about your product or service.
Activity 3. Social networks
At Cliento we will help you determine which social network is the right one for your business, and what type of content and format you should post, as well as the optimal way to handle a social media strategy.
Activity 4. Structured Data (Schema.org markup)
Handling the proper Schema.org techniques is becoming more and more important to Google. We can help you incorporate structured data into your website and align the content with the best Schema markup practices (review schema, local business schema, service schema, product schema, breadcrumb schema, etc.) With this, at Cliento we are able to position our clients not only in the first places of Google but in the help boxes or featured snippets.
Activity 5. Content Silos
Websites often feature competing content. At Cliento, one of the big changes that we carry out on a daily basis is to review the information architecture and define the rules or guides to work with keywords based on the authority that we want to offer to each silo, and thus reduce competition in content.
Activity 6. Continuous analytical review
In line with our analytical review, at Cliento we use Google Tag Manager and other event tracking and usability platforms to improve the ability to convert visitors into leads and from leads into customers. In general, SEO is a much more powerful practice than most companies imagine, therefore we consider it very important that it be taken advantage of, and through it, a true competitive advantage is achieved and a barrier to entry for new competitors.
Let's talk about your goals!
A quick 15-minute chat about your business, your goals, and weather we're the right fit.
How long does it take for a website to position itself?
We have seen websites rank in days, weeks, and even months. Typically when a site is optimized with advanced techniques or SEO best practices, the website begins to have significant growth in organic traffic after 3 months and this increases over time, as long as the effort is maintained, since Google will always give preference to websites that are active, generating content and improving the experience for the visitor.
How much does it cost to do an SEO project?
SEO projects can have different scopes, you can have a project where only a specific optimization is carried out. On the other hand, you can also do projects where constant work is done, therefore prices can vary significantly. Since projects involve hours of work by people with different profiles, the cost of projects is calculated by the number of hours invested. At Cliento, optimization projects (consulting) can take between 1 and 3 months and require an approximate investment of $ 30,000 to $ 150,000 pesos. On the other hand, continuous projects, depending on the scope, may require an investment from $ 25,000 to $ 120,000 pesos per month.
Can you always guarantee me a first place?
Unfortunately, it is not possible to guarantee the 1st place, because the positions depend on the day, the geographical position, and the behavior of the person you are looking for, in addition to having more than 200 variables. What we can guarantee is a significant growth in organic traffic on web pages, although naturally, it is different for each case.